New Travel Slogans Twist Arms

by darrentobia

Travelandleisure.com

Cheesy travel slogans are a dime a dozen. There’s something decidedly square in the art of selling destinations, and rightly so. Not only must you lure new travelers, you also have to represent the locals who live in these places—and you probably shouldn’t tick them off.

So, it’s all the more interesting to notice some chance-taking of late.  A few brave tourist boards—hoping to zap awake a sleepy economy, defibrillator-style—have unveiled a slew of over-the-top, playfully arm-twisting slogans.

Read more here.

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